About SmartInvest Ireland
Your trusted partner in navigating the Irish investment landscape since 2010

Our Story
SmartInvest Ireland was founded in 2010 by Catherine Murphy, a veteran financial analyst with over 15 years of experience in global investment markets. In the aftermath of the 2008 financial crisis, Catherine recognized a critical gap in the Irish investment advisory landscape – a lack of transparent, client-focused services that prioritized education and long-term strategy over quick commissions.
Starting with just three team members in a small office in Dublin's Docklands, SmartInvest Ireland initially focused on helping small businesses optimize their capital reserves during the challenging economic recovery period. Our reputation for integrity and results-driven strategies quickly spread, allowing us to expand our services to individual investors seeking guidance in Ireland's evolving market.
A pivotal moment came in 2016 when we identified the emerging opportunities in Ireland's position as an English-speaking EU gateway following the Brexit referendum. This foresight allowed us to develop specialized advisory services for international investors looking to establish or expand their European presence through Ireland, significantly growing our client base and expertise.
Today, SmartInvest Ireland has grown to a team of 22 investment professionals serving over 500 clients across individual, family, and business categories. Our headquarters in Dublin's Fitzwilliam Square houses our comprehensive investment advisory services, educational workshops, and research department. Despite our growth, we maintain the same founding principles – providing personalized, transparent investment guidance that empowers clients to build lasting financial security in Ireland's dynamic economic landscape.
Our Mission
To empower individuals and businesses to navigate Ireland's investment landscape with confidence through education, personalized strategy, and unwavering integrity. We believe that financial prosperity comes not just from expert advice, but from clients truly understanding their investments and the reasoning behind every recommendation we make.
We strive to transform complex financial concepts into accessible knowledge, demystifying the investment process while delivering strategies that align perfectly with each client's unique goals, risk tolerance, and time horizon. Our ultimate measure of success is seeing our clients achieve their financial objectives while developing the confidence to make informed investment decisions.
Our Values
Transparency: We believe in complete openness about fees, risks, and potential returns. Our clients always know exactly what they're investing in and why.
Education: We prioritize financial literacy, ensuring clients understand the rationale behind every investment recommendation.
Client-Centricity: Every strategy we develop is tailored to the unique needs, goals, and risk tolerance of the individual client.
Long-Term Thinking: We focus on sustainable wealth building rather than short-term gains, designing strategies that withstand market volatility.
Integrity: We always act in our clients' best interests, recommending only investments we would make ourselves.
Our Expert Team
Meet the dedicated professionals who make SmartInvest Ireland a leader in investment advisory services. Our team combines deep expertise in Irish markets with international financial experience to provide comprehensive investment guidance.

Catherine Murphy
Founder & CEO
With over 25 years of experience in financial markets, Catherine founded SmartInvest Ireland with a vision to transform investment advisory services in the Irish market. Her expertise in strategic asset allocation and economic forecasting has helped hundreds of clients navigate changing market conditions. Catherine holds an MBA from Trinity College Dublin and is a Certified Financial Analyst.

Dr. James O'Brien
Research Director
James leads our investment research team, developing the data-driven analysis that informs our client strategies. His groundbreaking work on Irish property market dynamics has been recognized throughout the industry. Before joining SmartInvest, James was a senior economist at the Central Bank of Ireland. He holds a Ph.D. in Economics from University College Dublin.

Siobhan Kelly
Head of Tax Planning
Siobhan specializes in tax-efficient investment strategies for both domestic and international clients. Her expertise in navigating complex tax codes has saved our clients millions in unnecessary tax liabilities. Previously a tax consultant at one of Ireland's "Big Four" accounting firms, Siobhan brings invaluable insights into optimizing investment structures. She is a Chartered Tax Advisor and holds a Masters in Taxation from University College Cork.

Robert Collins
Senior Investment Advisor
Robert's client-focused approach has earned him recognition as one of Ireland's top investment advisors. Specializing in comprehensive wealth management for high-net-worth individuals, Robert excels at translating complex investment concepts into clear strategies. With 15 years of experience in private banking, he brings deep insights into holistic financial planning. Robert is a Certified Financial Planner and holds a degree in Finance from Dublin City University.
Our Achievements
Over the years, SmartInvest Ireland has established a track record of excellence in investment advisory services, earning industry recognition and client trust through consistent results and innovative approaches.
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Industry Recognition
Named "Best Financial Advisory Firm" by the Irish Financial Services Awards for three consecutive years (2020-2022), recognizing our exceptional client outcomes and innovative investment strategies.
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Client Portfolio Performance
Our balanced growth portfolios have consistently outperformed market benchmarks by an average of 3.2% annually over the past five years, while maintaining lower volatility metrics than industry standards.
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Research Excellence
Our proprietary research on Irish property market dynamics has been cited in financial publications and adopted by several major financial institutions for their internal forecasting models.
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ESG Leadership
Pioneered ESG-focused investment strategies in the Irish market, with our sustainable portfolios achieving returns comparable to traditional investments while supporting environmentally and socially responsible projects.
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Client Retention
We maintain a 94% client retention rate, significantly above the industry average, reflecting the trust and satisfaction our clients place in our services and long-term approach.
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Financial Education
Our investment workshops have educated over 3,000 individuals on financial literacy and investment principles, contributing to our mission of empowering informed financial decision-making.
Client Testimonials
Don't just take our word for it. Hear what our clients have to say about their experience working with SmartInvest Ireland.
SmartInvest Ireland transformed my approach to investing in the Irish market. Their educational workshops gave me the confidence to make informed decisions, while their personalized strategy has consistently delivered returns that exceed my expectations. What sets them apart is their transparency – I always understand exactly what I'm investing in and why.
As an American expatriate living in Ireland, I faced unique cross-border investment challenges. The team at SmartInvest provided expert guidance on navigating both Irish and US tax implications, creating a diversified portfolio that performs beautifully in both economies. Their knowledge of international investment regulations has been invaluable to my financial peace of mind.
SmartInvest Ireland has been instrumental in optimizing our company's treasury management strategy. Their understanding of both business operations and investment markets created the perfect balance of liquidity and returns. Thanks to their guidance, we've been able to fund expansion projects partially through investment returns rather than taking on additional debt.
Ready to Start Your Investment Journey?
Our team of expert advisors is ready to help you navigate the Irish investment landscape with confidence. Whether you're just beginning your investment journey or looking to optimize an existing portfolio, we're here to provide personalized guidance aligned with your goals.
Contact Us Today